So you think protests and calls for boycotts don’t work?  You’d be wrong.

Daily deals site Groupon has dropped advertisements from the website for Trump’s show The Apprentice after the online community began a protest petitioning the site to do so.

“Enough consumers have contacted us to warrant ensuring that we don’t place ads on the Apprentice homepage in the future,” it wrote. “It’s the same reason we don’t run deals on guns or abortion…this isn’t a political statement, it’s avoiding intentionally upsetting a segment of our customers.”

And that makes total sense. Why should any company allow themselves to be pulled into a political debate by way of association with a nutcase? The smart move is to blow away the offending party and move on to a place which does not carry the risk of alienating one’s customers. Groupon’s goal is to make money and associating with a hater-monger does not serve their purpose.  All they needed was a little nudging from the customer base.

Here’s a list of sponsors from Celebrity Apprentice.

Enterprise Rental Car
Clorox
Sprint
Bristol-Myers Squibb
Walt Disney
Dr. Pepper Snapple Group
7-Up
OnStar
Australian Gold
Camping World
Omaha Steaks
ACN
Hallmark Collectibl­es
Talbot Teas

and some contact info…

Mark Burnett
Creative and Executive Producer of The Apprentice
Phone: 310-903-54
Paul Telegdy
Executive Vice President, Alternativ­­­­e Programmin­­­­g, NBC Entertainm­­­­ent
E-mail: paul.teleg­­­­dy@nbcu­n­i­.­com
Phone: ASK FOR Lesley Cerwin 818-777-28­­­­88 or Lesley.Cer­­­­win@nbc­u­n­i­.com
Telegdy oversee’s NBC’s unscripted series and special programmin­­­­g, including The Celebrity Apprentice­­­­.

Kathy Kelly-Brow­­­­n
Email: Kathy.kell­­­­y-brown­@­n­bcu­ni­.c­om
Phone: 212-664-34­­­­57
Senior Vice President, Corporate Communicat­­­­ions & Media Relations, NBCUnivers­­­­al
Kelly-Brow­­­­n is responsibl­­­­e for developing and executing NBCUnivers­­­­al’s media relations strategy and serves as a principal corporate media representa­­­­tive and spokespers­­­­on across NBCUnivers­­­­al’s networks and business divisions as well as overseeing special executive projects.

…in addition to the online protest found here.

There should be a price to pay for spreading lies, hate and racist attitudes. It’s time Donald Trump paid his.

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