.“The revolution is not an apple that falls when it is ripe. You have to make it fall.”
—Che Guevara
Think of it as the “vegetarian revolution“. Whatever your thoughts where PETA is concerned, these are smart people. Enlisting Che Guevara’s granddaughter, Lydia Guevara, to help them make the case for vegetarianism is pure genius.
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The bandoliers of baby carrots is very cool.
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Brilliant ad campaign. Every man will want a carrot and every woman will think about wearing a carrot bandolier around the house.
Very cool ad.