Here’s one ad you won’t be seeing during the Super Bowl telecast. Pepsi and Coca Cola put pressure on CBS to reject this ad from SodaStream, manufacturers of a home carbonated water/soda system.
Messing with corporate giants is always an iffy proposition but in this case, it was a brilliant move by SodaStream. By making the case that their system is environmentally friendly (which it is – fewer plastic bottles to litter the planet) and by launching a direct attack on Coca Cola and Pepsi, they have been able to pick up a ton of free publicity. Smart.
I don’t drink Coke or Pepsi or much of any soda or carbonated drink – I prefer water straight from the tap – so I don’t have much use for the SodaStream system. But I do enjoy watching the up-and-coming take on the goliaths of industry.
For any environmentalist who ever felt the urge to quit their job, leave their family and travel to Nicaragua to save the rainforest, you need to watch this. You really do. This video for Rainforest Alliance is as good a piece of ad work as I’ve ever seen. It’s brilliant and wonderfully entertaining.
Democrats definitely have it easier when it comes to creating political ads. Unlike Republicans, they have no need to lie or exaggerate their opponent’s positions. They simply need to quote them and, presto, the damage is done.
I’m not sure if the line between ‘left and right’ or ‘fair and unjust’ has ever been as clear and well defined as it is now.