Here’s one ad you won’t be seeing during the Super Bowl telecast. Pepsi and Coca Cola put pressure on CBS to reject this ad from SodaStream, manufacturers of a home carbonated water/soda system.
Messing with corporate giants is always an iffy proposition but in this case, it was a brilliant move by SodaStream. By making the case that their system is environmentally friendly (which it is – fewer plastic bottles to litter the planet) and by launching a direct attack on Coca Cola and Pepsi, they have been able to pick up a ton of free publicity. Smart.
I don’t drink Coke or Pepsi or much of any soda or carbonated drink – I prefer water straight from the tap – so I don’t have much use for the SodaStream system. But I do enjoy watching the up-and-coming take on the goliaths of industry.
I also appreciate a great ad.